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About: Impulse Economy     Goto   Sponge   NotDistinct   Permalink

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Type: Thingbibo:Bookschema:Bookschema:CreativeWorkworkText (literary theory)wikidata:Q386724Bookbookwritten work New Facet based on Instances of this Class

The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy is a book by Gary Schwartz that analyzes the evolution of mobile shopper behaviour. The book was first released in 2011 in the US and Canadian markets by Simon & Schuster, Atria imprint. The Impulse Economy the first of a series of mobile marketing books published by Simon & Schuster. The second in the series, Fast Shopper, Slow Store, was published in 2012.