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About: Industrial Marketing and Purchasing Group     Goto   Sponge   NotDistinct   Permalink

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The Industrial Marketing and Purchasing Group or International Marketing and Purchasing Group (abbreviated IMP Group) is a European research initiative in the field of Industrial marketing established in 1976 by researchers from different countries and universities in Europe. It has evolved into an "informal international group of scholars concerned with developing concepts and knowledge in the field of business-to-business marketing and purchasing." The group is also called the Nordic school of marketing.