Itsik Moshe (Hebrew: איציק משה) was born on December 31, in 1959 and is currently the founder and Chairman of Israeli House, the organization concentrated on Israeli Hasbara in Eastern Europe. Formerly he was the representative of the Jewish Agency in 5 USSR countries and now he is actively cooperating in Europe within the framework of cooperation with the European Alliance for Israel. Today he continues de facto representation of Israel, after he achieved significant successes while being de jure representative.