Jafco Co. was a multimillion-dollar chain of American catalog show room retail stores founded by Sidney Z. Jaffe in 1957. Headquartered in Seattle, Washington, the company sold a wide variety of items from stereo and photographic equipment to holiday gifts. Jafco sent catalogs to all of their clients allowing for pickup at their stores or by mail-order. Though retail locations stocked the more common items, Jafco's usual technique of processing orders started with customers ordering through mail and picking up at the store.