Jewelry Television is an American television network specializing in the sale of jewelry for both men and women. On-air and online, the network is mainly branded by its jtv initials in lower-case letters. It has an estimated reach of more than 80 million U.S. households, through cable and satellite providers, online streaming and limited over-the-air broadcasters. The headquarters of Jewelry Television are located in Knoxville, Tennessee. It has manufacturing facilities in Sri Lanka, Hong Kong, and Thailand.