Jim Morris (August 31, 1935 – January 28, 2016) was an American bodybuilder known for winning competitions over a thirty-year career. Among the titles Morris won are: Mr. USA (1972), AAU Mr. America (1973), Mr. International (1974), and Mr. Olympia Masters Over 60 (1996). At age 50, he became a vegetarian and over 15 years transitioned to vegan, a diet to which he credited much of his excellent health. He posed nude for a PETA ad in support of the vegan lifestyle. Morris died on January 28, 2016, at the age of 80.