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About: John Elkington (business author)     Goto   Sponge   NotDistinct   Permalink

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John Elkington CF (born 23 June 1949) is an author, advisor and serial entrepreneur. He is an authority on corporate responsibility and sustainable development. He has written and co-authored 20 books, including the Green Consumer Guide, Cannibals with Forks: The Triple Bottom Line of 21st Century Business, The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World, and The Breakthrough Challenge: 10 Ways to Connect Tomorrow's Profits with Tomorrow's Bottom Line.