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About: Journal of Interactive Advertising     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : dbo:AcademicJournal, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)

Type: academic journal New Facet based on Instances of this Class

The Journal of Interactive Advertising (JIA) is a peer-reviewed international journal covering the field of interactive advertising, marketing and communication in the constantly expanding networked world. It publishes original research related to advertising using interactive means, including both online and offline, to promote mutual actions among consumers, messages and brands. It covers any aspects of interactive advertising: the roles of interactivity on advertising effectiveness, interactive advertising in global and multi-cultural settings, data analytics and methodological issues, along with more macro aspects such as economic and social impacts of interactive advertising. It is published by Routledge on behalf of the .