KURB (98.5 MHz, B-98.5) is a commercial FM radio station in Little Rock, Arkansas. It is owned by Cumulus Media. The radio format is adult contemporary music, switching to Christmas music for much of November and December. The radio studios and offices are in Little Rock off Chenal Parkway KURB has an effective radiated power (ERP) of 100,000 watts, the maximum for non-grandfathered FM stations. The transmitter tower is on Two Towers Road atop Shinall Mountain, near the Chenal Valley neighborhood of Little Rock.