The Kobo Aura HD (also called the Aura HD) is a limited-edition Kobo eReader device designed and marketed by Kobo Inc. It was revealed 15 April 2013 and allowed for preorders the next day at a price of 169.99 USD/CAD. It arrived in stores in Canada and the United Kingdom on 25 April 2013. The marketing slogan of the Kobo Aura HD was "The eReader, reimagined." In October 2014 the Kobo Aura H2O was launched, it has a similar screen resolution to the Kobo Aura HD but has a waterproof coating. Kobo's CEO announced in March 2015 that the Kobo Aura HD was officially discontinued.
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