Kumkum Bhagya (transl. Vermillion in My Fate) is an Indian Hindi-language drama television series produced by Ekta Kapoor under Balaji Telefilms. It premiered on 15 April 2014 on Zee TV and it is digitally available on ZEE5. It formerly starred Sriti Jha and Shabir Ahluwalia. Currently, it stars Mugdha Chaphekar and Krishna Kaul as the second generation leads. The concept of the show was originally based on Jane Austen's 1811 novel Sense and Sensibility.