has abstract
| - Law Practice Optimization, or Legal Practice Optimization, or simply LPO as it is also known, represents the practice carried out by Law Practice Optimizers of improving the efficiency and client/attorney relationships within a law firm and improves the client intake of the firm. LPO typically consists of three distinct stages, which are performed throughout an LPO campaign. 1.
* Basic business analysis. 2.
* The implementation of and training of LPO compliant software 3.
* LPO marketing. Prior to the advent of LPO, these three stages would have required the employment of three specialized entities, resulting in both a lengthy and expensive process. A law firm would start by hiring a business analyst, who may or may not have been familiar with the legal industry. Secondly, a law firm would need to investigate numerous software packages that are specialized for the legal industry. A package would have been chosen after much research, which may or may not have been conducted thoroughly. Ideally, the chosen software package would meet the needs of the firm, instead of only the person(s) who researched the software. Thirdly, the firm would then employ a law firm marketing company, and perhaps a website design company, to create the firm's internet presence; and, initiate an SEO (Search Engine Optimization) campaign to increase the firm's appearance in search results presented to the queries of those seeking legal services. An LPO consulting company specializes in all three stages. Specialization increases the chances of a successful project. Specialization within one third-party service provider also lowers costs as compared to hiring three service providers. A greater chance of success combined with lower costs improves the likelihood of increased revenue through additional clients, improved efficiency, higher customer retention; and, an overall better return on investment. Many law firms seek to decrease their reliance on paper documents or to establish a paperless office, out of consciousness for the environment, to increase efficiency and decrease operating expenses. (en)
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