Mall goths (also known as spooky kids) are a subculture that began in the late-1990s in the United States. Originating as a pejorative to describe people who dressed goth for the fashion rather than culture, it eventually developed its own culture based around nu metal, industrial metal, emo and the Hot Topic store chain. It has variously been described as a part of the goth subculture, as well as a separate subculture simply influenced by goth.