• Facets (new session)
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  • Inverse Functional Properties: Disabled (fastest) Apply to subjects only Apply to objects only Apply to both subjects and objects
  • "Same As": Disabled (fastest) Apply to subjects only Apply to objects only Apply to both subjects and objects (recommended) Apply to subjects, objects and predicates (not recommended on big datasets) Apply to predicates only (special use cases only)

About: Media planning     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:WikicatAdvertisingTechniques, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)

Type: yago:WikicatMediaOccupationsyago:Ability105616246yago:Abstraction100002137yago:Act100030358yago:Activity100407535yago:Cognition100023271yago:Event100029378yago:Know-how105616786yago:Method105660268yago:Occupation100582388yago:PsychologicalFeature100023100yago:YagoPermanentlyLocatedEntityyago:Technique105665146yago:WikicatAdvertisingOccupationsyago:WikicatAdvertisingTechniques New Facet based on Instances of this Class

Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives. In the process of planning, the media planner needs to answer questions such as: * How many of the audience can be reached through the various media? * On which media (and ad vehicles) should the ads be placed? * How frequently should the ads be placed? * How much money should be spent on each medium?