Memetic engineering, also meme engineering, is a term developed by Leveious Rolando, John Sokol, and Gibron Burchett based on Richard Dawkins' theory of memes. * The process of developing memes, through meme-splicing and memetic synthesis, with the intent of altering the behavior of others in society or humanity. * The process of creating and developing theories or ideologies based on an analytical study of societies, cultures, their ways of thinking and the evolution of their minds. * The process of modifying human beliefs, thought patterns, etc.