The Merchant City, a new name introduced through urban renewal by the Scottish Development Agency and the city council in the 1980s is one part of the metropolitan central area of Glasgow. It commences at George Square and goes eastwards reaching Glasgow Cross, in the centre of Glasgow, Scotland. It contains offices, flats, retail shops, restaurants, and bars. Part of the campus of the University of Strathclyde occupies the area. The Merchant City is home to several repurposed buildings including the City Halls & Old Fruitmarket, Merchant Square, and the Scottish Youth Theatre. It hosts many annual festivals.