Merrythought is a toy manufacturing company established in 1930 in the United Kingdom. The company specialises in soft toys, especially teddy bears. Merrythought has handmade traditional teddy bears in the World Heritage Site of Ironbridge, Shropshire, UK since 1930. Merrythought is a family business famous for crafting the finest, jointed, mohair teddy bears adored by children and adults across the world. The origin of the firm's name is uncertain but possibly derives from an archaic word for "wishbone" – the company has used a wishbone as an emblem from 1930.