MoVoxx is a mobile advertising company that places short, interactive ads under opt-in SMS content. MoVoxx provides marketers with access to a mobile audience by partnering with SMS content publishers who send out mass text messages to consumers. MoVoxx uses the ad placement to engage in demographic, contextual and device targeting. The interactive advertisements include SMS Reply, Click to WAP, Click to Video, Click to Buy and Click to Twitter. Alec Andronikov (CEO) and Derek Merrill were co-founders of MoVoxx.
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