Etihad Etisalat Company (Arabic: شركة إتحاد إتصالات) is a Saudi Arabian telecommunications services company that offers fixed line, mobile telephony, and Internet services under the brand name Mobily (Arabic: موبايلي). The company was established in 2004, and in the summer of that year, won the bid for Saudi Arabia's second GSM licence. Mobily launched mobile services in Saudi Arabia on 5 May 2005, breaking Saudi Telecom's monopoly in the wireless business.