Moontaxi Media Inc. was the first company in Canada to offer online music subscription services backed by licensing deals with major record labels in April 2002. In October 2003, the company would be the first to offer licensed music for sale in a digital format through its online store at Puretracks.com. Apple would launch its iTunes Music Store in Canada a year later in December 2004.
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| - Moontaxi Media Inc. was the first company in Canada to offer online music subscription services backed by licensing deals with major record labels in April 2002. In October 2003, the company would be the first to offer licensed music for sale in a digital format through its online store at Puretracks.com. Apple would launch its iTunes Music Store in Canada a year later in December 2004. (en)
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| - AOL Music Store (en)
- HMV Music Store (en)
- Pureradio (en)
- TELUS Music Store (en)
- TELUS Radio (en)
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| - Puretracks' radio offering was white labeled as well and interactivity was added allowing listeners to mix various channels into a custom personalized channel and rate songs and artists on the player, thereby increasing or decreasing their rotation in the mix . (en)
- By January 2004 Puretracks had opened its first affiliate store for TELUS. Over the next two years it would power online music stores for Bell Sympatico/MSN, AOL, SaskTel, Aliant, and Universal Music and in October 2004 launched in the USA. (en)
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| - Puretracks radio t.jpg (en)
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| - Moontaxi Media Inc. was the first company in Canada to offer online music subscription services backed by licensing deals with major record labels in April 2002. In October 2003, the company would be the first to offer licensed music for sale in a digital format through its online store at Puretracks.com. Apple would launch its iTunes Music Store in Canada a year later in December 2004. Founded in 2000 by Alistair Mitchell and Derek van der Plaat, Moontaxi started as an online stream hosting and music production company servicing radio stations such as JazzFM, i95.5, and EDGE 102.1; record companies, such as Universal Music and EMI, and brands such as The Beer Store, Park Hyatt Hotels and Air Canada. Moontaxi signed its first licensing deal with EMI Canada in December 2001 and launched its commercial web site around that time. The site made its channels search-able through the IE radio links as well as at the Windows Media web site and player driving tremendous traffic to its channels. (en)
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