Morinosuke Kawaguchi (川口盛之助, b. May 1, 1961 in Ashiya, Hyogo, Japan) is a Japanese futurist and innovation expert. He is the founder of Morinoske Company Ltd., a Tokyo-based management and design consultancy. Since October 2019 he has been a guest professor at Waseda University in Tokyo. Previously, from 2002 till 2013 he was working for Arthur D. Little Japan. Also a lecturer in the postgraduate program at the Tokyo Institute of Technology in 2008 and in 2009, and Doshisha Business School in 2012 and in 2013, his approach to Japanese subculture and how it comprises a competitive advantage in R&D has made him popular in Japan.