NEW is a television station broadcasting in Perth, Western Australia, and is a member of Network 10. Out of the three commercial stations, NEW generally rates the lowest overall, but usually rates highest in its target demographic (people aged 16–49). NEW broadcasts in digital television on VHF Channel 11 from Carmel, located in the Perth Hills. Its studios are located in Subiaco. NEW broadcasts reasonably good quality 1080i high definition digital programming, the second-highest quality in Perth. The callsign NEW-10 was chosen for promotional purposes when the station first launched.