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About: NFL on television in the 2000s     Goto   Sponge   NotDistinct   Permalink

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Recently, the NFL's TV broadcasters have suffered annual financial losses because advertising revenue is unable to keep up with the rising costs of broadcast rights. Nevertheless, the current broadcast contract, which began in 2006, resulted in a sizable increase in total rights fees. Both Fox and CBS renewed their Sunday afternoon broadcast packages through 2011, in both cases with modest increases. Furthermore, the league and DirecTV signed a five-year extension to their exclusivity deal on NFL Sunday Ticket.