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noitulovE ("Evolution" backwards) is a British television and cinema advertisement launched by Diageo in 2005 to promote Guinness Draught stout. The 60-second piece formed the cornerstone of a £15 million advertising campaign targeting men in their late twenties and early thirties. The commercial shows, in reverse, the adventures of three characters who evolve from mudskippers to present day humans before tasting Guinness in a London pub. The commercial was handled by the advertising agency Abbott Mead Vickers BBDO, with a budget of £1.3M. It was directed by Daniel Kleinman. Production was contracted to Kleinman Productions, with post-production by Framestore CFC. It premiered on British television on 3 October 2005.

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  • NoitulovE (fr)
  • NoitulovE (en)
  • NoitulovE (ru)
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  • noitulovE ("Evolution" backwards) is a British television and cinema advertisement launched by Diageo in 2005 to promote Guinness Draught stout. The 60-second piece formed the cornerstone of a £15 million advertising campaign targeting men in their late twenties and early thirties. The commercial shows, in reverse, the adventures of three characters who evolve from mudskippers to present day humans before tasting Guinness in a London pub. The commercial was handled by the advertising agency Abbott Mead Vickers BBDO, with a budget of £1.3M. It was directed by Daniel Kleinman. Production was contracted to Kleinman Productions, with post-production by Framestore CFC. It premiered on British television on 3 October 2005. (en)
  • noitulovE (« Évolution » écrit à l'envers) est un spot publicitaire britannique diffusé à la télévision et au cinéma en 2005 pour promouvoir le nouvelle bière de la marque Diageo : la Guinness stout. Ce clip de 60 secondes est l'élément central d'une campagne de publicité de 15 millions de livre sterling, nommée « Good things come to those who wait » (en français : de bonnes choses arrivent à ceux qui attendent) ciblant les hommes âgés entre 25 et 35 ans. (fr)
  • noitulovE (слово «Evolution» наоборот, рус. Эволюция) — британский телевизионный рекламный ролик, выпущенный компанией Diageo в 2005 году для раскрутки пива Guinness Draught Stout. Ролик стал основой рекламной кампании стоимостью 15 млн фунтов стерлингов, направленной на мужчин в возрасте от 20 до 30 лет. В рекламе, в обратном порядке, показано путешествие трёх персонажей от рыб до современного человека перед тем как они пробуют Гиннесс в лондонском пабе. Ролик, стоимостью 1,3 млн фунтов стерлингов, был создан рекламным агентством Abbott Mead Vickers BBDO, а режиссёром выступил Даниель Клейнман. В работе над проектом также приняли участие Kleinman Productions и Framestore CFC. Премьера ролика на британском телевидении состоялась 3 октября 2005 года. (ru)
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  • noitulovE (en)
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  • http://commons.wikimedia.org/wiki/Special:FilePath/noitulovE.jpg
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