The Olowo of Owo is the paramount Yoruba king of Owo, a city in Ondo State, southwestern Nigeria which was the capital of Yoruba between 1400 and 1600 AD. Ojugbelu Arere, the first Olowo of Owo was the direct descendant of Oduduwa known as the father of the Yorubas. The current Olowo of Owo is His Imperial Majesty, Alayeluwa, Oba Ajibade Gbadegesin Ogunoye III, who is also the 32nd paramount ruler of Owo kingdom. The name Owo meaning Respect in British English was coined from the intrigue attitude of Ojugbelu who was the pioneer Olowo of Owo.