The Or Yarok Association for Safer Driving in Israel, known simply as Or Yarok (Hebrew: אור ירוק, “Green light”)), is a not-for-profit traffic safety lobbyist organization dedicated to reducing road accidents in Israel through education, enforcement and improvement of infrastructure. Established in 1997 by road-safety activist Avi Naor, Or Yarok made headlines in late-2010 with their radio and billboard campaign which denounced Israeli Transportation Minister Israel Katz for increasing rates of traffic fatalities in Israel.
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