Pasadena Now (2004–present) is an online magazine first published in April 2004 by James Macpherson and Candice Merrill, its co-publisher. Pasadena Now was established by James Macpherson and Candice Merrill in 2004 to serve the Pasadena, California-area community as an online source of news, information, and entertainment. Macpherson is the magazine's editor and publisher, and Merill is the magazine's Events Editor and Chief Photographer.