Pay-per-call (PPCall, also called cost-per-call) is an advertising model which allows companies to advertise on TV and literally pay for each call generated from each TV commercial aired based on a performance model and agreed upon cost per call. The Pay Per Call model allows companies to avoid expensive cash media spends for TV and radio, in favor of only paying for qualified calls. A Qualified Call is a pre-determined and agreed upon item and generally is measured in call length duration or obtaining a minimum number of data points from a call (i.e. Caller name, email, and phone number). Pay Per Call service providers has established networks to place media on TV nationally, locally, and regionally. Those seeking to advertise on TV using Pay-Per-Call strategies generally need to provide
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| - Pay-Per-Call (fr)
- ペイパーコール (ja)
- Pay-per-call advertising (en)
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| - ペイパーコール(Pay Per Call, PPC)とは、Webやメディアに表記された電話番号に、ユーザーからの電話を着信させることによる着信課金広告ビジネスである。広義の意味では大手電気通信事業者が発行する発信者無料の電話番号（フリーダイヤル）もそれにあたるように思えるが、『ペイパーコール』という言葉が示す意味としては、着信課金する広告ビジネスモデルを指すことから、発信者無料の電話番号自体はペイパーコールには該当しない。 (ja)
- Pay-per-call (PPCall, also called cost-per-call) is an advertising model which allows companies to advertise on TV and literally pay for each call generated from each TV commercial aired based on a performance model and agreed upon cost per call. The Pay Per Call model allows companies to avoid expensive cash media spends for TV and radio, in favor of only paying for qualified calls. A Qualified Call is a pre-determined and agreed upon item and generally is measured in call length duration or obtaining a minimum number of data points from a call (i.e. Caller name, email, and phone number). Pay Per Call service providers has established networks to place media on TV nationally, locally, and regionally. Those seeking to advertise on TV using Pay-Per-Call strategies generally need to provide (en)
- Le Pay-Per-Call (ou Paiement à l’appel) est un modèle publicitaire dans le cadre duquel un annonceur est facturé en fonction du nombre d’appels téléphoniques générés pour lui par des campagnes marketing. Le modèle Pay-per-call est en phase de croissance significative. Cette croissance est attribuée à l’augmentation du nombre d’appels téléphoniques liée à l’utilisation croissante des smartphones. (fr)
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| - Pay-per-call (PPCall, also called cost-per-call) is an advertising model which allows companies to advertise on TV and literally pay for each call generated from each TV commercial aired based on a performance model and agreed upon cost per call. The Pay Per Call model allows companies to avoid expensive cash media spends for TV and radio, in favor of only paying for qualified calls. A Qualified Call is a pre-determined and agreed upon item and generally is measured in call length duration or obtaining a minimum number of data points from a call (i.e. Caller name, email, and phone number). Pay Per Call service providers has established networks to place media on TV nationally, locally, and regionally. Those seeking to advertise on TV using Pay-Per-Call strategies generally need to provide a deposit against future leads (a typical deposit is $15K to $20K for a national media buy). The popularity of Pay Per Call TV campaigns continues to grow. Typical TV commercials for this approach include legal torts and legal services, insurance and medical devices and services, and continue to expand to major brand marketers seeking new approaches to generating sales using cost-effective strategies. With the advancements of telephone call center reporting services, TV advertisers can measure calls in real-time, capture call data including telephone number and zip code, as well as record each call. Pay Per Call TV advertising is not similar to online pay per click (PPC) advertising and induces the viewer to make a telephone call only instead of viewing an external website. Both enterprises looking to reach certain locations, or local/regional businesses can benefit from Pay Per Call campaigns, because it allows customers to talk with the seller before buying a product or service. Vendors of pay-per-call advertising attribute the growth of the model to the popularity of smartphones and claim that it reduces the costs of on-line click fraud. Pay-per-call advertising is not to be confused with premium-rate telephone numbers. Pay-per-call is the inverse of a premium telephone number, in that the advertiser who receives the call, not the caller, is charged for the service. Since it is cost per lead advertising, the rates are higher than for toll-free telephone number service. In general, the advertiser is only billed for calls that last at least one minute. The duration of interactions (since callers spend more time interacting with the business on the phone than looking at their website) and the probability of fraud through calls is significantly reduced are factors that might increase Pay Per Call pricing, but also increases its effectiveness. (en)
- Le Pay-Per-Call (ou Paiement à l’appel) est un modèle publicitaire dans le cadre duquel un annonceur est facturé en fonction du nombre d’appels téléphoniques générés pour lui par des campagnes marketing. Ce modèle est comparable au Pay Per Click (ou Coût par clic) en ce qu’il s’agit d’un modèle à la performance, basé sur l’action d’un prospect. Cependant, le degré de conversion du prospect est plus élevé dans le cadre du Pay-Per-Call car l’appel téléphonique représente une interaction à plus forte valeur. De plus, le Pay-Per-Call réduit fortement le risque de fraudes et les coûts engendrés par de fausses interactions de concurrents, problématique courante avec le Pay Per Click. Le Pay-Per-Call suppose l’utilisation d’une solution de Call Tracking. Le modèle Pay-per-call est en phase de croissance significative. Cette croissance est attribuée à l’augmentation du nombre d’appels téléphoniques liée à l’utilisation croissante des smartphones. (fr)
- ペイパーコール(Pay Per Call, PPC)とは、Webやメディアに表記された電話番号に、ユーザーからの電話を着信させることによる着信課金広告ビジネスである。広義の意味では大手電気通信事業者が発行する発信者無料の電話番号（フリーダイヤル）もそれにあたるように思えるが、『ペイパーコール』という言葉が示す意味としては、着信課金する広告ビジネスモデルを指すことから、発信者無料の電話番号自体はペイパーコールには該当しない。 (ja)
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