Pinoy Big Brother: Double Up is the third main season of the Philippine ABS-CBN reality television series Pinoy Big Brother and the seventh season overall, which began on October 4, 2009 on ABS-CBN. Toni Gonzaga, Mariel Rodriguez, and Bianca Gonzalez reprised their hosting duties this season, replacing Sineserye Presents: The Susan Roces Cinema Collection: Florinda. It ran for 133 days until February 13, 2010, which broke Season 2's record for the longest stay of housemates inside the house by only one week. Melisa Cantiveros emerged as the winner of this season.