"Playing for Keeps" is a song originally recorded by Elvis Presley Its first release on record was on January 4, 1957, on a single with "Too Much" on the other side. "Playing for Keeps" reached number 34 in the United States, while "Too Much" spent 3 weeks at number 1. In 1959 the song was included on Elvis' album For LP Fans Only (an unusual album for Presley because all the songs on it had been already released one to almost five years prior).