The Profit Impact of Market Strategy (PIMS) Program is a project that uses empirical data to determine which business strategies make the difference between success and failure. It is used to develop strategies for resource allocation and marketing. Some of the most important strategic metrics are market share, product quality, investment intensity and service quality (all measured by PIMS and strongly correlated with financial performance). One of the most surprising findings is that the same factors work identically across different industries. PIMS "yields solid evidence in support of both common sense and counter-intuitive principles for gaining and sustaining competitive advantage" Tom Peters and Nancy Austin.
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| - PIMS-Konzept (de)
- Profit impact of marketing strategy (it)
- Profit impact of marketing strategy (en)
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| - Die Profit Impact of Market Strategy (PIMS) (dt. Gewinnauswirkung von Marktstrategien) stammt aus dem strategischen Management und wurde mit der Absicht entwickelt, empirisch nachzuweisen, welche Geschäftsstrategien branchenübergreifend zum Erfolg führen. Im Rahmen einer Studie wurden dafür mehrere strategische Variablen identifiziert, die typischerweise die Rentabilität beeinflussen. Einige der wichtigsten untersuchten strategischen Variablen waren Marktanteil, Produktqualität, Investitionsintensität und Servicequalität. (de)
- The Profit Impact of Market Strategy (PIMS) Program is a project that uses empirical data to determine which business strategies make the difference between success and failure. It is used to develop strategies for resource allocation and marketing. Some of the most important strategic metrics are market share, product quality, investment intensity and service quality (all measured by PIMS and strongly correlated with financial performance). One of the most surprising findings is that the same factors work identically across different industries. PIMS "yields solid evidence in support of both common sense and counter-intuitive principles for gaining and sustaining competitive advantage" Tom Peters and Nancy Austin. (en)
- Il Profit Impact of Market Strategy (PIMS), in inglese letteralmente "impatto delle strategie di mercato sul profitto", è un progetto che ha preso avvio nel 1972 a Cambridge, presso il Marketing Science Institute affiliato alla Harvard Business School. Ha creato una banca dati di unità di business e rami d'azienda - già oltre 4.000 in continua espansione - per esplorare la relazione tra strategia e prestazioni aziendali. La valutazione di tre categorie d'informazioni:
* le condizioni del mercato
* la posizione competitiva
* i risultati economici e finanziari realizzati (it)
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| - Die Profit Impact of Market Strategy (PIMS) (dt. Gewinnauswirkung von Marktstrategien) stammt aus dem strategischen Management und wurde mit der Absicht entwickelt, empirisch nachzuweisen, welche Geschäftsstrategien branchenübergreifend zum Erfolg führen. Im Rahmen einer Studie wurden dafür mehrere strategische Variablen identifiziert, die typischerweise die Rentabilität beeinflussen. Einige der wichtigsten untersuchten strategischen Variablen waren Marktanteil, Produktqualität, Investitionsintensität und Servicequalität. (de)
- The Profit Impact of Market Strategy (PIMS) Program is a project that uses empirical data to determine which business strategies make the difference between success and failure. It is used to develop strategies for resource allocation and marketing. Some of the most important strategic metrics are market share, product quality, investment intensity and service quality (all measured by PIMS and strongly correlated with financial performance). One of the most surprising findings is that the same factors work identically across different industries. PIMS "yields solid evidence in support of both common sense and counter-intuitive principles for gaining and sustaining competitive advantage" Tom Peters and Nancy Austin. (en)
- Il Profit Impact of Market Strategy (PIMS), in inglese letteralmente "impatto delle strategie di mercato sul profitto", è un progetto che ha preso avvio nel 1972 a Cambridge, presso il Marketing Science Institute affiliato alla Harvard Business School. Ha creato una banca dati di unità di business e rami d'azienda - già oltre 4.000 in continua espansione - per esplorare la relazione tra strategia e prestazioni aziendali. La valutazione di tre categorie d'informazioni:
* le condizioni del mercato
* la posizione competitiva
* i risultati economici e finanziari realizzati permette di individuare i principi che rappresentano le fondamenta per le analisi che i dirigenti aziendali devono condurre per assumere decisioni di pianificazione strategica e . A differenza dei metodi di pianificazione di portafoglio, PIMS esplora numerose dimensioni della strategia e del mercato che hanno effetti significativi sulle prestazioni, quali la concentrazione e la differenziazione dell'offerta, la forza della concorrenza, l'intensità dell'investimento, la qualità del prodotto e del servizio, la produttività del lavoro. L'approccio econometrico utilizzato da PIMS deriva dai modelli strategici sviluppati da Sydney Schoeffler in General Electric. (it)
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