The psychological continuum model (PCM) is a framework to organise prior literature from various academic disciplines to explain sport and event consumer behaviour. The framework suggests four stages—awareness, attraction, attachment and allegiance—to describe how sport and event involvement progressively develops with corresponding behaviours (e.g., playing, watching, buying). The PCM uses a vertical framework to characterise various psychological connections that individuals form with objects to explain the role of attitude formation and change that directs behaviours across a variety of consumption activities. Explaining the how and why of sport and event consumer behaviour, it discusses how personal, psychological and environmental factors influence a wide range of sport consumption ac
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| - نموذج الاستمرارية النفسية (ar)
- Psychological Continuum Model (de)
- Psychological continuum model (en)
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| - يعد نموذج الاستمرارية النفسية (بي سي إم) إطارًا لتنظيم المؤلفات السابقة من مختلف التخصصات الأكاديمية لشرح سلوك المستهلك في الرياضة الأحداث. يقترح الإطار أربع مراحل -الدراية والانجذاب والتعلق والولاء- لوصف كيفية تطور المشاركة في الرياضة والأحداث تدريجيًا مع السلوكيات المقابلة (مثل اللعب والمشاهدة والشراء). يستخدم نموذج الاستمرارية النفسية إطارًا أفقيًا لتوصيف الروابط النفسية المختلفة التي يشكلها الأفراد مع الأشياء لشرح دور تكوين المواقف والتغيير الذي يوجه السلوكيات عبر مجموعة متنوعة من الأنشطة الاستهلاكية. وهو يشرح كيفية سلوك المستهلك في الرياضة والأحداث وسببه، ويناقش كيف تؤثر العوامل الشخصية والنفسية والبيئية على مجموعة واسعة من أنشطة الاستهلاكية الرياضية. (ar)
- Das Psychological Continuum Model (PCM) ist ein Rahmenkonstrukt, das die bestehende Literatur unterschiedlicher akademischer Disziplinen, die im Zusammenhang mit der Konsumentenforschung (Consumer Behaviour) stehen, vereint und auf Sport und Events anwendet. Somit entsteht ein System, durch das Sport- und Eventkonsumentenverhalten erklärt werden kann. Das PCM erklärt das WIE und WARUM des Sport- und Eventkonsumentenverhaltens und zeigt den Einfluss von persönlichen, psychologischen und Umweltfaktoren auf den aktiven und passiven Sport und Event Konsum. (de)
- The psychological continuum model (PCM) is a framework to organise prior literature from various academic disciplines to explain sport and event consumer behaviour. The framework suggests four stages—awareness, attraction, attachment and allegiance—to describe how sport and event involvement progressively develops with corresponding behaviours (e.g., playing, watching, buying). The PCM uses a vertical framework to characterise various psychological connections that individuals form with objects to explain the role of attitude formation and change that directs behaviours across a variety of consumption activities. Explaining the how and why of sport and event consumer behaviour, it discusses how personal, psychological and environmental factors influence a wide range of sport consumption ac (en)
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| - John progresses into the attachment stage relatively quickly and within a year begins riding every Saturday and Sunday morning. Cycling now is an important part in his life. He often wears cycling clothes to class, spent time visiting bike shops and uses the Internet to follow international cycling events. He even joins a cycling club and travels to regional cycling competitions with his friends who are predominantly cyclists. (en)
- John progressed into the allegiance stage during his last year of college as the strength of his connection to cycling became durable. He thought of cycling and related activities daily. He always found time to ride and follow the sport regardless of university and work requirements or other sport opportunities. John’s psychological connection to cycling has strengthened and is now guiding his behaviour. (en)
- John’s introduction to road cycling occurred at the age of 15 through a key socialising agent, his uncle Jack. Jack bought John his first bike, which he rode to school every day. When John was 15 and saw the Tour the France on television, he was amazed by the event. When Jack gave John one of his old road bikes and took him cycling on the weekend, John's progression to the Attraction stage began. (en)
- John began to realize that cycling provided him a number of positive outcomes. He was able to meet other cyclists, make new friends and spend time with his uncle. He received pleasure from riding outside and the thrill of riding down hills at fast speed. His self-esteem rose by getting into shape and being one of the fastest riders among his friends. He also enjoyed the break from his daily routine when riding the bike. (en)
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| - Das Psychological Continuum Model (PCM) ist ein Rahmenkonstrukt, das die bestehende Literatur unterschiedlicher akademischer Disziplinen, die im Zusammenhang mit der Konsumentenforschung (Consumer Behaviour) stehen, vereint und auf Sport und Events anwendet. Somit entsteht ein System, durch das Sport- und Eventkonsumentenverhalten erklärt werden kann. Hierbei dienen vier Ebenen – Awareness, Attraction, Attachment und Allegiance dazu, Konsumentenverhalten im Sport und für Events einzuteilen. Beispiele hierfür wären die aktive Teilnahme an einer Sportart, eine Sportart als Zuschauer oder Fan zu verfolgen und jede weitere erdenkliche Form des Sport- und Eventkonsums. Das PCM ist ein vertikaler Rahmen, der die psychologische Verbundenheit eines Individuums zu Sport oder einem Event charakterisiert. Hierbei wird der Verhaltensveränderungsprozess beschrieben und charakterisiert, der stattfindet, wenn ein Individuum unterschiedliche sportliche Aktivitäten ausübt, Erlebnisse verarbeitet und Erfahrungen sammelt. Das PCM erklärt das WIE und WARUM des Sport- und Eventkonsumentenverhaltens und zeigt den Einfluss von persönlichen, psychologischen und Umweltfaktoren auf den aktiven und passiven Sport und Event Konsum. (de)
- يعد نموذج الاستمرارية النفسية (بي سي إم) إطارًا لتنظيم المؤلفات السابقة من مختلف التخصصات الأكاديمية لشرح سلوك المستهلك في الرياضة الأحداث. يقترح الإطار أربع مراحل -الدراية والانجذاب والتعلق والولاء- لوصف كيفية تطور المشاركة في الرياضة والأحداث تدريجيًا مع السلوكيات المقابلة (مثل اللعب والمشاهدة والشراء). يستخدم نموذج الاستمرارية النفسية إطارًا أفقيًا لتوصيف الروابط النفسية المختلفة التي يشكلها الأفراد مع الأشياء لشرح دور تكوين المواقف والتغيير الذي يوجه السلوكيات عبر مجموعة متنوعة من الأنشطة الاستهلاكية. وهو يشرح كيفية سلوك المستهلك في الرياضة والأحداث وسببه، ويناقش كيف تؤثر العوامل الشخصية والنفسية والبيئية على مجموعة واسعة من أنشطة الاستهلاكية الرياضية. (ar)
- The psychological continuum model (PCM) is a framework to organise prior literature from various academic disciplines to explain sport and event consumer behaviour. The framework suggests four stages—awareness, attraction, attachment and allegiance—to describe how sport and event involvement progressively develops with corresponding behaviours (e.g., playing, watching, buying). The PCM uses a vertical framework to characterise various psychological connections that individuals form with objects to explain the role of attitude formation and change that directs behaviours across a variety of consumption activities. Explaining the how and why of sport and event consumer behaviour, it discusses how personal, psychological and environmental factors influence a wide range of sport consumption activities. (en)
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