Pure International Ltd. is a British consumer electronics company, based in Kings Langley, Hertfordshire, founded in 2002. They are best known for designing and manufacturing digital audio broadcasting (DAB) and DAB+ radios. The imprint on the devices' casing states that they were designed in the UK and manufactured in China. Pure have sold over five million products worldwide. All products are digital tick approved, with three years' warranty as standard. Pure is also a member of World DAB