The Pygmalion Festival, known also as PYGMALION, is a multi-day festival named for the Slowdive album of the same name, which takes place in Champaign-Urbana, Illinois, United States every September. Shows run concurrently at multiple venues, in the style of SXSW. Local bands are showcased along with national touring acts such as Of Montreal, Man Man, Yo La Tengo, Andrew Bird, Wavves, Black Mountain, Iron & Wine, Dan Deacon, and Okkervil River. It has expanded in scope each year since its inception, and received coverage on sites such as Pitchfork Media, Daytrotter, and Tiny Mix Tapes.