Quantel was a company based in the United Kingdom and founded in 1973 that designed and manufactured digital production equipment for the broadcast television, video production and motion picture industries. They were headquartered in Newbury, Berkshire. Quantel acquired Snell Ltd. in March 2014. Following a period of consolidation the two companies started operating under the Snell name, trading as Snell Advanced Media or SAM, from September 2015, following the staged removal of the Quantel board of directors by incoming CEO Ray Cross.