About: Reader service card     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:Whole100003553, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)
QRcode icon
http://dbpedia.demo.openlinksw.com/describe/?url=http%3A%2F%2Fdbpedia.org%2Fresource%2FReader_service_card

A reader service card or bingo card is a reply card inserted in a magazine to be used by readers to request free product samples and hard copy marketing literature from businesses who advertised in that particular magazine issue. The alternative name "bingo card" comes from the fact these cards include a pre-filled grid of sequential numbers and bear a slight resemblance to cards used to play the game of bingo. Readers fill in their name, address, and telephone number, circle numbers corresponding to advertisers they are interested in, and mail back the card to the publisher, who in turn forwards readers' contact information to the selected advertisers. Advertisements in such magazines include a footer telling readers the appropriate number to circle on the reader service card, and such ma

AttributesValues
rdf:type
rdfs:label
  • Reader service card (en)
rdfs:comment
  • A reader service card or bingo card is a reply card inserted in a magazine to be used by readers to request free product samples and hard copy marketing literature from businesses who advertised in that particular magazine issue. The alternative name "bingo card" comes from the fact these cards include a pre-filled grid of sequential numbers and bear a slight resemblance to cards used to play the game of bingo. Readers fill in their name, address, and telephone number, circle numbers corresponding to advertisers they are interested in, and mail back the card to the publisher, who in turn forwards readers' contact information to the selected advertisers. Advertisements in such magazines include a footer telling readers the appropriate number to circle on the reader service card, and such ma (en)
dcterms:subject
Wikipage page ID
Wikipage revision ID
Link from a Wikipage to another Wikipage
Link from a Wikipage to an external page
sameAs
dbp:wikiPageUsesTemplate
has abstract
  • A reader service card or bingo card is a reply card inserted in a magazine to be used by readers to request free product samples and hard copy marketing literature from businesses who advertised in that particular magazine issue. The alternative name "bingo card" comes from the fact these cards include a pre-filled grid of sequential numbers and bear a slight resemblance to cards used to play the game of bingo. Readers fill in their name, address, and telephone number, circle numbers corresponding to advertisers they are interested in, and mail back the card to the publisher, who in turn forwards readers' contact information to the selected advertisers. Advertisements in such magazines include a footer telling readers the appropriate number to circle on the reader service card, and such magazines also include a directory of advertisers to remind readers which numbers correspond to which advertisers. Some magazines used to include so-called "catalog collections", a two- or four-page spread which included up to 12 catalog promotions (all of whom had corresponding numbers on the included bingo card). From the advertisers' perspective, readers expressing interest are sales leads, which implies that reader service cards are a method of lead generation. Before the World Wide Web was invented, reader service cards relieved consumers (as well as business executives with purchasing authority) of the inconvenience of having to separately contact each advertiser in a particular magazine by mail, fax, telex or telephone to express interest. Instead, they would just mail a reader service card back to the publisher. The postage for the reader service card was often prepaid (where allowed). Over the next few weeks, fat envelopes containing brochures, pamphlets, catalogs, and product samples would arrive in the mail from the selected advertisers. This was a common method for gathering an up-to-date collection of mail order product catalogs and product literature in preparation for a purchasing decision before web sites became the primary delivery vehicle for such information. (en)
gold:hypernym
prov:wasDerivedFrom
page length (characters) of wiki page
foaf:isPrimaryTopicOf
is Link from a Wikipage to another Wikipage of
is Wikipage redirect of
is Wikipage disambiguates of
is foaf:primaryTopic of
Faceted Search & Find service v1.17_git139 as of Feb 29 2024


Alternative Linked Data Documents: ODE     Content Formats:   [cxml] [csv]     RDF   [text] [turtle] [ld+json] [rdf+json] [rdf+xml]     ODATA   [atom+xml] [odata+json]     Microdata   [microdata+json] [html]    About   
This material is Open Knowledge   W3C Semantic Web Technology [RDF Data] Valid XHTML + RDFa
OpenLink Virtuoso version 08.03.3330 as of Mar 19 2024, on Linux (x86_64-generic-linux-glibc212), Single-Server Edition (378 GB total memory, 59 GB memory in use)
Data on this page belongs to its respective rights holders.
Virtuoso Faceted Browser Copyright © 2009-2024 OpenLink Software