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In advertising, repetition variation is an advertising technique in which repeated ads contain slight variations in order to optimize their effectiveness and prevent advertising "wearout". There are several forms of repetition variation: cosmetic variation, where non-substantive portions of the ad are altered and substantive variation, where there is a conspicuous change in the ad.

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  • Repetition variation (en)
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  • In advertising, repetition variation is an advertising technique in which repeated ads contain slight variations in order to optimize their effectiveness and prevent advertising "wearout". There are several forms of repetition variation: cosmetic variation, where non-substantive portions of the ad are altered and substantive variation, where there is a conspicuous change in the ad. (en)
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  • In advertising, repetition variation is an advertising technique in which repeated ads contain slight variations in order to optimize their effectiveness and prevent advertising "wearout". There are several forms of repetition variation: cosmetic variation, where non-substantive portions of the ad are altered and substantive variation, where there is a conspicuous change in the ad. (en)
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