The term "retention rate" is used in a variety of fields, including marketing, investing, education, in the workplace and in clinical trials. Maintaining retention in each of these fields often results in a positive outcome for the overall organization or school, or pharmacological study. In marketing, retention rate is used to count customers and track customer activity irrespective of the number of transactions (or dollar value of those transactions) made by each customer.
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| - 既存顧客維持率 (ja)
- Retention rate (en)
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| - 既存顧客維持率、リテンションレート (英: retention rate, customer retention rate, CRR)は、マーケティングでは、顧客との契約期間が終了した数に対して、引き続き維持される数の割合である。顧客との取引数や取引金額ではなく顧客数を元に計算する。 リテンションレートは通常は定着率とも訳され、マーケティング、投資、教育、職場、臨床試験など、さまざまな分野で使用されている。これらの各分野での定着率を維持することは、多くの場合、組織や学校全体、または薬理学的研究に良い結果をもたらす。 (ja)
- The term "retention rate" is used in a variety of fields, including marketing, investing, education, in the workplace and in clinical trials. Maintaining retention in each of these fields often results in a positive outcome for the overall organization or school, or pharmacological study. In marketing, retention rate is used to count customers and track customer activity irrespective of the number of transactions (or dollar value of those transactions) made by each customer. (en)
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| - The term "retention rate" is used in a variety of fields, including marketing, investing, education, in the workplace and in clinical trials. Maintaining retention in each of these fields often results in a positive outcome for the overall organization or school, or pharmacological study. In marketing, retention rate is used to count customers and track customer activity irrespective of the number of transactions (or dollar value of those transactions) made by each customer. "Retention rate is the ratio of the number of retained customers to the number at risk". In contractual situations, it makes sense to talk about the number of customers currently under contract and the percentage retained when the contract period runs out." This term should not be confused with growth (decline) in customer counts. Retention refers only to existing customers in contractual situations. "In non-contractual situations (such as catalog sales), it makes less sense to talk about the current number of customers, but instead to count the number of customers of a specified recency." In a survey of nearly 200 senior marketing managers, 63 percent responded that they found the "retention rate" metric very useful. (en)
- 既存顧客維持率、リテンションレート (英: retention rate, customer retention rate, CRR)は、マーケティングでは、顧客との契約期間が終了した数に対して、引き続き維持される数の割合である。顧客との取引数や取引金額ではなく顧客数を元に計算する。 リテンションレートは通常は定着率とも訳され、マーケティング、投資、教育、職場、臨床試験など、さまざまな分野で使用されている。これらの各分野での定着率を維持することは、多くの場合、組織や学校全体、または薬理学的研究に良い結果をもたらす。 (ja)
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