Reuben Sturman (August 16, 1924 – October 27, 1997), sometimes referred as the "Walt Disney of Porn", was an American pornographer and businessman from Ohio, who co-founded sex toys company Doc Johnson. He was featured as a subject in Eric Schlosser's 2003 book on underground economies, Reefer Madness: Sex, Drugs, and Cheap Labor in the American Black Market.