Rich Priske (August 29, 1967 – July 11, 2020), also known as Rich Rock, was a Canadian bass guitarist. Born in Vancouver, British Columbia, he had long been active in the B.C. music scene, and played bass guitar and/or written songs for Art Bergmann, DSK, ShoCore, Chrome Dog, Bif Naked, The Real McKenzies, and others. Priske was best known for playing bass guitar in the Canadian band Matthew Good Band from 1998 to 2002. After the band's dissolution in 2002, he kept playing with Matthew Good until the end of the In a Coma tour in fall 2005. Later in life, he lived in Kelowna and played in the Jon Bos Band and Florida Man.