Rocco Valdes better known by his stage name Rocco Did It Again!, is an American record producer, songwriter, music publisher, and music executive. Beginning his career in 2002, Valdes shares business and creative operations in the hip hop genre and music industry. He was appointed A&R for Def Jam Recordings in 2002. In 2005, he discovered and managed American singer T-Pain, and served as executive producer for his studio albums until 2011. On the creative side, he served as a record producer for singles including "223's" by YNW Melly, "Jump" by DaBaby, "Tick Tock" by Young Thug, among others. As a producer, he frequently co-produces with Dr. Luke and Ryan Ogren.