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Rock en tu idioma was a publicity campaign -- resulting in a series of rock albums -- initiated by the BMG Ariola music label, which other labels later also joined, to promote and distribute the music of Mexican, Spanish and Argentinian bands. Between 1986 and 1991 the campaign was part of a musical movement in Latin America, and of the boom that arose from what became known as the Movida Madrileña.

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  • Rock en tu idioma (es)
  • Rock en tu idioma (en)
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  • El Rock en tu idioma fue una campaña de difusión, impulsada y producida por la compañía discográfica BMG Ariola, para dar a conocer y distribuir bandas de música rock mexicanas, españolas y argentinas; y que después se le unirían otros sellos discográficos. Abarca desde 1986 hasta 1990. No es un movimiento musical radicado en Latinoamérica, parte del boom provino de la llamada movida madrileña. (es)
  • Rock en tu idioma was a publicity campaign -- resulting in a series of rock albums -- initiated by the BMG Ariola music label, which other labels later also joined, to promote and distribute the music of Mexican, Spanish and Argentinian bands. Between 1986 and 1991 the campaign was part of a musical movement in Latin America, and of the boom that arose from what became known as the Movida Madrileña. (en)
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  • El Rock en tu idioma fue una campaña de difusión, impulsada y producida por la compañía discográfica BMG Ariola, para dar a conocer y distribuir bandas de música rock mexicanas, españolas y argentinas; y que después se le unirían otros sellos discográficos. Abarca desde 1986 hasta 1990. No es un movimiento musical radicado en Latinoamérica, parte del boom provino de la llamada movida madrileña. Su objetivo era propagar la música de grupos de rock en español, creando álbumes recopilatorios, con música de varios artistas, que por sí solos no tendrían éxito comercial; también se realizaron algunos conciertos para aprovechar la tendencia de éxito. Los álbumes de Rock en tu idioma fueron muy populares a finales de los 80 en México ya que incluían grupos mexicanos, sudamericanos y españoles que eran difíciles de adquirir, la mayoría por no tener algún álbum documentado y por lo tanto desconocidos en el mercado; un ejemplo es 15 años de Rock en tu idioma distribuido por BMG. Rock 101 fue la emisora de radio que empezó a transmitir rock en español en México, ellos llevaron al español Miguel Ríos a la Plaza de Toros. Posteriormente el mismo grupo creó Espacio 59, emisora de radio en la banda de AM que transmitiría únicamente rock en español. Rockotitlán fue el lugar en el que muchos de estos grupos se presentaron, estaba ubicado cerca de la avenida Insurgentes Sur en la Ciudad de México. (es)
  • Rock en tu idioma was a publicity campaign -- resulting in a series of rock albums -- initiated by the BMG Ariola music label, which other labels later also joined, to promote and distribute the music of Mexican, Spanish and Argentinian bands. Between 1986 and 1991 the campaign was part of a musical movement in Latin America, and of the boom that arose from what became known as the Movida Madrileña. The campaign's goal was to spread the music of rock bands in Spanish. It created compilation albums from the music of various artists who might not have gotten as much attention from a solo release. Several concerts were also organized to leverage the excitement. The Rock en tu idioma albums were very popular in Mexico by the late 1980s, and included music from rock groups whose work would have been difficult to find elsewhere; many had not previously released an album and were quite unknown. The 15 años de Rock en tu idioma album distributed by BMG is a good example. was the station which first began playing rock in Spanish in Mexico, and produced a Miguel Ríos concert at the Plaza de Toros. Later, the AM station broadcast Spanish-language rock only in the final three years of the 80s. This was critical to the success of Rock en tu idioma. was a venue where many of these groups played, located off the Insurgentes avenue (south) in Mexico City. Many bands got their start playing at this venue, of which several went on to obtain professional recording contracts. Bands like Maldita Vecindad, Fobia, Panteón Rococo, Los Amantes de Lola, Caifanes and others all played their early shows there. (en)
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