Rock music played a role in subverting the political order of the Soviet Union and its satellites. The attraction of the unique form of music served to undermine Soviet authority by humanizing the West, helped alienate a generation from the political system, and sparked a youth revolution. This contribution was achieved not only through the use of words or images, but through the structure of the music itself. Furthermore, the music was spread as part of a broad public diplomacy effort, commercial ventures, and through the efforts of the populace in the Eastern Bloc.