Rushes Postproduction was a post-production and visual effects company based in London. Rushes closed down in December 2017. It had a worldwide reputation for producing commercial and pop-promo projects. The company was formed in 1977 and its staff spawned many successful spin-offs, including The Foundry, Main Frame, Nice Biscuits and Smoke & Mirrors. Rushes was bought by Richard Branson in 1987 and sold to Liberty Livewire (rebranded Ascent Media Group)[1] by the Virgin Group in 2000. The company was acquired by the Deluxe Entertainment Services Group in January 2011.