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A seeding trial or marketing trial is a form of marketing, conducted in the name of research, designed to target product sampling towards selected consumers. In the marketing research field, seeding is the process of allocating marketing to specific customers, or groups of customers, in order to stimulate the internal dynamics of the market, and enhance the diffusion process. In medicine, seeding trials are clinical trials or research studies in which the primary objective is to introduce the concept of a particular medical intervention—such as a pharmaceutical drug or medical device—to physicians, rather than to test a scientific hypothesis.

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rdf:type	yago:WikicatClinicalTrials yago:WikicatMarketingTechniques yago:Ability105616246 yago:Abstraction100002137 yago:Act100030358 yago:Activity100407535 yago:Attempt100786195 yago:ClinicalTrial100792356 yago:Cognition100023271 yago:Event100029378 yago:Know-how105616786 yago:Method105660268 yago:PsychologicalFeature100023100 yago:YagoPermanentlyLocatedEntity yago:Technique105665146 yago:Test100791078
rdfs:label	Seeding trial (en)
rdfs:comment	A seeding trial or marketing trial is a form of marketing, conducted in the name of research, designed to target product sampling towards selected consumers. In the marketing research field, seeding is the process of allocating marketing to specific customers, or groups of customers, in order to stimulate the internal dynamics of the market, and enhance the diffusion process. In medicine, seeding trials are clinical trials or research studies in which the primary objective is to introduce the concept of a particular medical intervention—such as a pharmaceutical drug or medical device—to physicians, rather than to test a scientific hypothesis. (en)
dcterms:subject	Types of marketing Clinical trials Marketing techniques Pharmaceutical industry
Wikipage page ID	18931065 (xsd:integer)
Wikipage revision ID	1049376922 (xsd:integer)
Link from a Wikipage to another Wikipage	Procter & Gamble Annals of Internal Medicine Types of marketing Pepsi Pfizer Unilever Vioxx Informed consent Renana Peres Coca-Cola Company Google Blind experiment The Tipping Point Opinion leadership Malcolm Gladwell Siemens Clinical trial Franklin v. Parke-Davis David A. Kessler Barak Libai U.S. Food and Drug Administration DreamWorks SKG Hawthorne effect 3M EMI Ford Motor Company Hasbro Hawthorne Effect Clinical trials Marketing techniques Pharmaceutical industry Kenichi Ohmae Eitan Muller Placebo Sony Merck & Co. Microsoft Neurontin New England Journal of Medicine Viral marketing STEPS trial Pharmaceutical marketing Control group Post-it notes
sameAs	Seeding trial Seeding trial Seeding trial Seeding trial
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has abstract	A seeding trial or marketing trial is a form of marketing, conducted in the name of research, designed to target product sampling towards selected consumers. In the marketing research field, seeding is the process of allocating marketing to specific customers, or groups of customers, in order to stimulate the internal dynamics of the market, and enhance the diffusion process. In medicine, seeding trials are clinical trials or research studies in which the primary objective is to introduce the concept of a particular medical intervention—such as a pharmaceutical drug or medical device—to physicians, rather than to test a scientific hypothesis. To create loyalty and advocacy towards a brand, seeding trials take advantage of opinion leadership to enhance sales, capitalizing on the Hawthorne Effect. In a seeding trial, the brand provides potential opinion leaders with the product for free, aiming to gain valuable pre-market feedback and also to build support among the testers, creating influential word-of-mouth advocates for the product. By involving the opinion leaders as testers, effectively inviting them to be an extension of the marketing department, companies can create "a powerful sense of ownership among the clients, customers or consumers that count" by offering engaging the testers in a research dialogue. Seeding trials in medicine are not illegal but are considered unethical because they "deceive investigators, clinicians, and patients, subverting the scientific process". (en)
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prov:wasDerivedFrom	wikipedia-en:Seeding_trial?oldid=1049376922&ns=0
page length (characters) of wiki page	20055 (xsd:nonNegativeInteger)
foaf:isPrimaryTopicOf	wikipedia-en:Seeding_trial
is Link from a Wikipage to another Wikipage of	Renana Peres Clinical trial Franklin v. Parke-Davis Bad Pharma Outline of clinical research Plant (disambiguation) STEPS trial Seed trial
is Wikipage redirect of	Seed trial
is Wikipage disambiguates of	Plant (disambiguation)
is foaf:primaryTopic of	wikipedia-en:Seeding_trial

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