Semillitas is an American Spanish-language children pay television channel, owned by the media company SomosTV, headed by Luis Villanueva (President & CEO of SOMOS Group). The channel targets children 0–5 years of age with the objective of preserving Hispanic cultural roots and language through entertaining and violence-free programming, specifically animation and is distributed in a format without traditional television advertisement. Semillitas, produced in High Definition, programs animation in Spanish 24-hours a day, with closed captioning and video description, utilizing Standard Spanish dialogue.