About: Serotta

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Serotta is an American bicycle builder located in Saratoga Springs, New York. Named after founder Ben Serotta, the company was founded in 1972. Serotta built frames for the Coors, Crest and 7-Eleven pro teams, although Team 7-Eleven bikes were branded as Murray and later Huffy. Serotta also built bikes for the 1984 Los Angeles Olympic Games. Serotta was known in the industry for its proprietary tube designs and revolutionizing titanium bicycle building. Serotta sold the company in 1989 to Archibald Cox Jr., son of Watergate special prosecutor Archibald Cox Jr. Cox later purchased Fat City Cycles and merged it with Serotta in response to growing interest in mountain biking. In 1997, Ben Serotta and his wife Marcie bought the company back from Cox.

Attributes	Values
rdf:type	Thing company person schema:Organization dul:Agent dul:SocialPerson agent wikidata:Q24229398 Organization Business enterprise yago:WikicatCompaniesBasedInSaratogaCounty,NewYork yago:WikicatCycleManufacturersOfTheUnitedStates yago:Abstraction100002137 yago:Business108061042 yago:Company108058098 yago:Enterprise108056231 yago:Group100031264 yago:Institution108053576 yago:Manufacturer108060446 yago:Organization108008335 yago:YagoLegalActor yago:YagoLegalActorGeo yago:YagoPermanentlyLocatedEntity organisation yago:SocialGroup107950920
rdfs:label	Serotta (en)
rdfs:comment	Serotta is an American bicycle builder located in Saratoga Springs, New York. Named after founder Ben Serotta, the company was founded in 1972. Serotta built frames for the Coors, Crest and 7-Eleven pro teams, although Team 7-Eleven bikes were branded as Murray and later Huffy. Serotta also built bikes for the 1984 Los Angeles Olympic Games. Serotta was known in the industry for its proprietary tube designs and revolutionizing titanium bicycle building. Serotta sold the company in 1989 to Archibald Cox Jr., son of Watergate special prosecutor Archibald Cox Jr. Cox later purchased Fat City Cycles and merged it with Serotta in response to growing interest in mountain biking. In 1997, Ben Serotta and his wife Marcie bought the company back from Cox. (en)
foaf:name	Serotta Competition Bicycles (en)
foaf:homepage	http://www.serotta.com/
name	Serotta Competition Bicycles (en)
foaf:depiction
location	Saratoga Springs, New York
dcterms:subject	Companies based in Saratoga County, New York Saratoga Springs, New York 2013 disestablishments in New York (state) Cycle manufacturers of the United States 1972 establishments in New York (state)
Wikipage page ID	843914 (xsd:integer)
Wikipage revision ID	1087381795 (xsd:integer)
Link from a Wikipage to another Wikipage	Saratoga Springs, New York Bicycle Bicycles Huffy Companies based in Saratoga County, New York Saratoga Springs, New York 2013 disestablishments in New York (state) Fat City Cycles Archibald Cox Cycle manufacturers of the United States 1972 establishments in New York (state) Citi Bike New York (state) Saratoga Springs Mountain bike 7-Eleven Cycling Team
Link from a Wikipage to an external page	http://www.serotta.com/ http://www.serottacyclinginstitute.com/ https://www.serottadesignstudio.com/ https://web.archive.org/web/20180925220005/https:/www.serottadesignstudio.com/ https://www.bicycleretailer.com/north-america/2017/04/21/ben-serotta-returns-two-bike-projects%23.W6p9APlKiUk
sameAs	Serotta Serotta Serotta Serotta
dbp:wikiPageUsesTemplate	dbt:End_date_and_age dbt:Infobox_company dbt:Reflist dbt:Start_date_and_age dbt:Webarchive dbt:Cycle-manufacturer-stub dbt:American_bicycle_manufacturers
thumbnail	wiki-commons:Special:FilePath/SEROTTA_pantographed_CINELLI_XA_stem_05.jpg?width=300
date	2018-09-25 (xsd:date)
fate	Relaunched (en)
industry	Bicycles
key people	Ben Serotta, Kelly Bedford, David Kirk, Keith Cieslinski (en)
location	Saratoga Springs, New York
logo	SEROTTA pantographed CINELLI XA stem 05.jpg (en)
products	Road, Track, Mountain, Gravel, and Cyclocross Bicycles (en)
url	https://web.archive.org/web/20180925220005/https:/www.serottadesignstudio.com/
has abstract	Serotta is an American bicycle builder located in Saratoga Springs, New York. Named after founder Ben Serotta, the company was founded in 1972. Serotta built frames for the Coors, Crest and 7-Eleven pro teams, although Team 7-Eleven bikes were branded as Murray and later Huffy. Serotta also built bikes for the 1984 Los Angeles Olympic Games. Serotta was known in the industry for its proprietary tube designs and revolutionizing titanium bicycle building. Serotta sold the company in 1989 to Archibald Cox Jr., son of Watergate special prosecutor Archibald Cox Jr. Cox later purchased Fat City Cycles and merged it with Serotta in response to growing interest in mountain biking. In 1997, Ben Serotta and his wife Marcie bought the company back from Cox. Serotta also has a bicycle-fitting system. The Serotta Fit School, started in 1998, trains retailers, coaches and clinicians in a system that incorporates the rider's life, goals, fitness, body, flexibility, motion, experience, injuries, surgeries and physical concerns. In the past, a fitting system that included a Size Cycle with quick release levers on all adjustable parts of a bicycle frame. The customer would come prepared for a cycling workout. As the cyclist pedaled, the fitter would measure and adjust the frame, based on the factors listed above. When the workout was over, the frame measurements were taken and the bicycle was custom-ordered for the cyclist. Today, Serotta runs the Serotta International Cycle Institute where his staff teaches bicycle fit concepts that are now significantly more advanced than the days of the Size Cycle. In June 2013, Serotta merged with Blue Competition Cycles and Mad Fiber Wheels under the name of Divine Cycling Group. In July 2013, Serotta ceased manufacturing bicycles. (en)
gold:hypernym	Builder
prov:wasDerivedFrom	wikipedia-en:Serotta?oldid=1087381795&ns=0
page length (characters) of wiki page	6793 (xsd:nonNegativeInteger)
fate	Relaunched (en)
founding year	1972-01-01 (xsd:gYear)
industry	Bicycles
foaf:isPrimaryTopicOf	wikipedia-en:Serotta
is Link from a Wikipage to another Wikipage of	List of bicycle brands and manufacturing companies Huffy Innovation and business in Upstate New York Coors Light (cycling team) 7-Eleven (cycling team) Fat City Cycles Citi Bike
is bicycles of	Coors Light (cycling team)
is foaf:primaryTopic of	wikipedia-en:Serotta

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