Sky Max is a British pay television channel which launched on 1 September 2021 along with Sky Showcase. It is owned and operated by Sky Group, a subsidiary of Comcast. The channel was announced on 28 July 2021 to replace Sky One, which had been on air for nearly 40 years. It broadcasts the entertainment and drama output previously shown on Sky One - the comedy output, for the most part, transferred to Sky Comedy. An Italian version of Sky Max called Sky Serie launched on 1 July 2021 with significant different programming.