In business management theory, the smiling curve is a graphical depiction of how value added varies across the different stages of bringing a product on to the market in an IT-related manufacturing industry. The concept was first proposed around 1992 by Stan Shih, the founder of Acer Inc., an IT company headquartered in Taiwan. According to Shih's observation, in the personal computer industry, the two ends of the value chain – conception and marketing – command higher values added to the product than the middle part of the value chain – manufacturing. If this phenomenon is presented in a graph with a Y-axis for value-added and an X-axis for value chain (stage of production), the resulting curve appears like a "smile".
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| - Smiling curve (en)
- 微笑曲線 (zh)
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| - 微笑曲線(Smile Curve)是1992年時,當時的宏碁電腦董事長施振榮在《再造宏碁:开创、成长与挑战》一书中所提出的企業競爭戰略。 微笑曲線分成左、中、右三段,左段為技術、專利,中段為組裝、製造,右段為品牌、服務,而曲線代表的是附加價值,微笑曲線在中段位置的附加價值較低,而在左右兩段位置的附加價值較高,如此整個曲線看起來像是個微笑符號。微笑曲線的含意即是:要增加企業的,絕不是持續在組裝、製造位置,而是往左端或右端位置邁進。 (zh)
- In business management theory, the smiling curve is a graphical depiction of how value added varies across the different stages of bringing a product on to the market in an IT-related manufacturing industry. The concept was first proposed around 1992 by Stan Shih, the founder of Acer Inc., an IT company headquartered in Taiwan. According to Shih's observation, in the personal computer industry, the two ends of the value chain – conception and marketing – command higher values added to the product than the middle part of the value chain – manufacturing. If this phenomenon is presented in a graph with a Y-axis for value-added and an X-axis for value chain (stage of production), the resulting curve appears like a "smile". (en)
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| - Education Program:University College London/MSIN1003 Information World (en)
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| - In business management theory, the smiling curve is a graphical depiction of how value added varies across the different stages of bringing a product on to the market in an IT-related manufacturing industry. The concept was first proposed around 1992 by Stan Shih, the founder of Acer Inc., an IT company headquartered in Taiwan. According to Shih's observation, in the personal computer industry, the two ends of the value chain – conception and marketing – command higher values added to the product than the middle part of the value chain – manufacturing. If this phenomenon is presented in a graph with a Y-axis for value-added and an X-axis for value chain (stage of production), the resulting curve appears like a "smile". Based on this model, the Acer company adopted a business strategy to reorient itself from manufacturing into global marketing of brand-name PC-related products and services. Acer accordingly invested heavily in R&D to develop innovative technology. The concept later became widely cited to describe the distribution of value-adding potentials in other types of industry to justify business strategies aimed at higher value-adding activities. (en)
- 微笑曲線(Smile Curve)是1992年時,當時的宏碁電腦董事長施振榮在《再造宏碁:开创、成长与挑战》一书中所提出的企業競爭戰略。 微笑曲線分成左、中、右三段,左段為技術、專利,中段為組裝、製造,右段為品牌、服務,而曲線代表的是附加價值,微笑曲線在中段位置的附加價值較低,而在左右兩段位置的附加價值較高,如此整個曲線看起來像是個微笑符號。微笑曲線的含意即是:要增加企業的,絕不是持續在組裝、製造位置,而是往左端或右端位置邁進。 (zh)
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