SpinSpotter was an online service, developed by Seattle-based SpinSpotter Inc., designed to surface specific instances of bias and inaccuracy in any news story online. The service focused mainly on these major news outlets: CNN, Fox News, MSNBC, The New York Times and Yahoo! News. Users of the service installed a browser toolbar called Spinoculars, which allowed them to see, share, and edit the spin out of any news story. When users noticed a subtle or egregious instance of spin, they would highlight the text within the news article, creating a "Spin Marker", and chose an appropriate "Rule of Spin" from a drop-down menu. The Seven Deadly Spins were: Reporter's Voice, Inaccurate Information, Passive Voice, Biased Source, Disregarded Context, Selective Disclosure, and Lack of Balance.
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